Browsing Ruralis Brage by Author "Pedersen, Ann-Charlott"
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How relationships can influence an organic firm’s network identity
Kvam, Gunn-Turid; Bjørkhaug, Hilde; Pedersen, Ann-Charlott (Peer reviewed; Journal article, 2017)A main challenge when organic food actors cooperate with conventional food actors is to maintain their identity in the relationship. In this paper, we analyse such a relationship through the use of the industrial marketing ...